Why is this stuff so special?
When I think organic cotton I think clean, fresh and lovely, not to mention a little easier on the earth than conventional cotton. Here I've broken down the facts.
‣ Non toxic chemicals are used in the growing of organic cotton
‣Organic cotton has less of an impact on the air and soil by eliminating the use of harmful fertilizers
‣Uses 88% less water and 62% less energy than conventional cotton
‣Can be grown with rainwater, cutting water consumption by 91%
‣Currently, organic cotton makes up a little less than 1% of the cotton produced globally.
By choosing Organic Cotton over conventional you have the power to vote with your dollar to influence brands, manufacturers and even farmers. All the while, you get to soak up it's awesomeness and soft hand while feeling good about protecting *mother earth* :)